Athletic Lifestyle Business

Let’s focus today on how you can build an Athletic Lifestyle Business and lead a purposeful and passionate life.

Starting any business is challenging, and if you are thinking of starting a venture that you are not passionate about, I suggest you think twice and read this article. 

Sounds like a dream, right? 

Do the things we love and are passionate about. Waking up on Monday morning full of enthusiasm for the coming week. Spend the whole day enjoying your work and can’t wait to start over on Tuesday morning.

Thursday, Friday or weekend sounds just as exciting as Wednesday, when you are already halfway through the week. 

The answer to this dream is obvious, turning your passion into a profession and building a regular income from doing what you love.

The formula is simple

Now, more than ever, individual people like you and me can set out on their own by building a sustainable, independent business around their passion. 

The formula is very simple: to build a business around something you love, what people want and are willing to pay for it. 

However, it’s easier said than done! The question is how to:

  • Find a good business idea that will work?
  • Stand out in the market and create something people want?
  • Find customers and where?
  • Sell enough to ensure a good standard of living?
  • Develop products and services and keep business growing?

In this introductory article, we’ll gently touch on the answers to all of these questions. But don’t worry, in the next couple of months, I will write many articles for my blog explaining Athletic Lifestyle Entrepreneurship in deep details.

What is an Athletic Lifestyle Business?

The truth is, many small business ideas fail. 

We all start with good intentions, but things get in the way. Loss of motivation, roadblocks, other priorities, unanswered questions, opponents, etc.

The good news is that when you run a business you love and are passionate about – obstacles are challenges, problems are opportunities, and unanswered questions are learning priorities. 

Lifestyle business owners are far more stubborn in passing the obstacles and difficulties because they run business which allows them to live the life they want, without sacrificing their personal life.

The ultimate goal of an Athletic Lifestyle Business is to create and maintain an enjoyable and harmonious work-life balance. Pleasure is a key point in a lifestyle business. It’s based on our personal interests or passion – it may be a hobby or just something that entertain us. This ensures that we love and enjoy our work. 

We hear many stories about business failures as the owners have somehow lost interest in half. That’s including me while running my previous companies before I decided to make a change five years ago. 

Lifestyle businesses have a greater chance of success because the owners are passionate about what they do. Even if it seems as if we have no chance, and the obstacles cannot be overcome, it is not easy for us to give up what we really want and love to do.

How to start building the Athletic Lifestyle Business

Define your goals and winning identity. Begin from building a solid foundation for your business. Why you want to do it and what are your goals?

You have to understand what you want to do, who you can help and what you can help them do or achieve. Identify problems that will be solved thanks to your knowledge of the topic that you are passionate about or that interests you. 

Photo by Matthew Osborn on Unsplash

To have more customers in your industry you must have something to offer to your customers – solutions to their problems.

Define what do you want to achieve by building a lifestyle business. Is it gone be a single person business, or you want to build an agency? And then build it accordingly. 

More likely your business model will be unconventional and that’s okay, as long you know what you want to achieve and have a clear vision of what you are building. 


How to generate revenue from Athletic Lifestyle Business.

Do you want to build a serious six or seven number revenue streams, including passive incomes? Or your goals is just to make enough money for your living expenses?

There is a general misconception that lifestyle businesses are only run online. It’s wrong. The lifestyle business can be of any kind, so it can also be offline. It may include the sale of products or services. 

I have met many people learning how to become a yoga instructor while also giving lessons in everyday life and online. 

Runners focusing on a specific problem they face while racing and turning into niche coaches. 

A cyclist struggling with diet, studying nutrition, and becoming an expert in their industry. 

A writer’s starting to climb to improve his mental health and turning into a specialty equipment blogger.

Another great example was the man I met in Bali who was an adventurer and explorer. His father struggled with cancer. Within four months, he opened an aromatherapy practice and online store to help his father financially and soothe his mental and physical pain.

You can build at least 21 different passive online incomes which I know and will introduce them in another article. Here are a few examples: selling courses, masterclasses, eBooks, membership websites, digital blueprints, and many more.

Bigger picture

I know countless adventurous athletes and explorers who face extreme challenges for a few months and then write books and give motivational speeches for the next few years based on something extreme they’ve done. 

After completing the challenges, they make deals with sponsors and long-term brand partners. That’s including me. Some manage to sign deals with sponsors before they even start.

I prefer another model. In the past eighteen months, I have conducted two ultra-running challenges in eight countries and nine islands in total, while providing corporate advisory services and speeches and workshops for universities on the go. Plus I signed a sponsorship contract for my next challenge.

Building the future

I will slow down here to give you a bigger picture of possibilities. 

When you start your lifestyle business and want to focus on corporate gigs, speeches and workshops – you have to consider some of it at the beginning you will have to do for free. 

This is to build your social proof. Get reviews, client testimonials, pictures for your social media, website and catalogue. 

Consider all universities and large companies plan their calendar far ahead. Therefore you must approach your potential customer at least 2-3 months before you plan to allocate your time for speeches or workshops. When you are starting as an unknown expert you have to fit their calendar, be more flexible. However, I experienced that the university changed its schedule only because I was in the city for the last three days and they wanted me to run a workshop for their students.

Once you have references from 3-4 clients, you can start looking for paid gigs. Many agencies offer corporate and event speaker contracts, and you can sign up for several of them. 

Consider better results from the direct approach in the first year or two of building your Athletic Lifestyle Business. 

Opportunities don’t happen accidentally

Whatever you do in your life, your knowledge is needed. You can learn more about the fees and speaking topic here. Remember that it depends on many factors such as topic, number of years in business, achievements, popularity, etc.

If now you think ‘oh, I have no achievements yet’ – two years ago, I didn’t have either.

Selection of 25 topics to give you an idea of how you can connect your expertise with Athletic Lifestyle Business (source Speaker Agency, London Speaker Bureau & Leading Authorities):

  • Business Creativity & Engagement
  • Corporate Culture
  • Customer Experience
  • Climate
  • Digital Transformation
  • Future of Education
  • Gender & Equality
  • Health
  • Human Resources
  • Leadership
  • Marketing & Brand Management
  • Mindfulness
  • Motivation
  • Music & Art
  • Resilience
  • Retail
  • Risk Management
  • Social Media
  • Start-up & Entrepreneurship
  • Storytelling
  • Sustainability
  • Team Work
  • Transportation
  • Vision & Strategy
  • Wellbeing

Speaking gigs fees

In the UK, the price to hire a speaker for an event or meeting could range anywhere from £1,000 to £150,000. 

  • a UK-based technology speaker will usually cost around £5,000 to £7,000
  • UK-based leadership speakers’ average rates are often around £10,000 to £25,000
  • motivational speakers in the UK are similar to the average rates of leadership speakers, often around £6,000 to £25,000
  • UK-based geopolitics speakers, economics speakers, or retail speakers all vary, as well, but would similarly be around £7,000 to £25,000
  • the adventure, sport, resilience speakers often cost around £3,000 to £11,000

Trust your intuition

The real beauty of the lifestyle business is being paid for a job you like so much that you won’t even call it “work.”

Trust your intuition. This is also very important. Of course, learning should be an ongoing process. Attend training courses and seminars related to the business you have decided on. Stay up to date with the latest developments related to your chosen field of interest.

Start an Athletic Lifestyle Business today and live your life to the fullest!